A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that creativity gets social it all becomes fun, not to mention highly addictive. Moreover, when people are not limited to predefined paths or actions in
Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for generating value for money. Although there may be some truth to this, PR remains one
Marketing strategy has changed significantly over the past ten years. Since the maturation of the IOT, sales and marketing functions have become more closely aligned instead of operating in isolated funnels. The way we learn about customers has evolved, allowing businesses and brands to communicate in a more personal manner to a more refined group of potential customers. If you
If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put together an email course that
Virtual reality has been a concept for a long time. Several tech companies have attempted to develop useable and worthwhile VR systems in the past with little to no success; that has changed in the recent years, and VR is now everywhere in the tech industry. Large corporations are investing in this technology and most innovations in the VR field
Part of my current role at IQVIS is to interact with industry leaders and CTOs about various products and solutions they need/offer. This interaction is beneficial not only in the business terms but also from a learning perspective. I have noticed that success of a technology company – or say any organization, largely depends upon the leadership type and quality.
Every individual owing a website desires to see their web page on top of Google’s search results. To achieve this, each person strives towards making panda and penguin happy by setting every on-page SEO element right. In return, they hope that Google acknowledges the efforts and their site is gifted with a promotion in ranks. It often happens that even
Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s first significant mobile-first social network. To do this, I’d like to share with you a brand
10 Video Marketing Trends Keeping ahead of Digital Trends can keep the savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Technology is changing as fast as the platforms and digital channels that drive them. As consumers, our
Nokia is reportedly bringing back its most iconic “dumb” phone, the Nokia 3310, at Mobile World Congress in Barcelona later this month. The cell phone that everyone seemed to own in the early-2000s was the Nokia 3310, known for its indestructible design, crazy battery life and Snake II. Notable phone leaker Evan Blass, who now writes for VentureBeat, said HMD
