Category: Tech

How to Use Twitter for Your Small Business

Twitter has earned its spot as a leading social media platform over the past eleven years. Those 140-character snippets can provide tons of organic growth, engagement, and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is a

How To Setup Google Search Console For Your Site

If you’ve recently just launched a site, one of the very first things you’ll want to do is let Google know it exists. So we’ve put together a simple guide on how to setup google search console for your site, that you can do in less than 20 minutes. Note: In order to use Google Search Console, you must have

Including a “Human Touch” in a Technology-Driven World

Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. For instance, she knows what types of music I like and makes recommendations for me. And Apple’s Siri knows the fastest way home from the office, taking into account traffic, construction, weather conditions and even special events nearby that might affect my route. I love my automated

Should Your Client Be Using Snapchat?

Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO announcement to the discovery that the US doesn’t really care for it, the channel is increasingly

Leveraging Freedom and Creativity to Impact Retention in Mobile Apps

A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that creativity gets social it all becomes fun, not to mention highly addictive. Moreover, when people are not limited to predefined paths or actions in

Successful Digital PR Tactics That Won’t Break the Bank

Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for generating value for money. Although there may be some truth to this, PR remains one

11 Off-Page SEO Tips That You Must Start Employing Today

Every individual owing a website desires to see their web page on top of Google’s search results. To achieve this, each person strives towards making panda and penguin happy by setting every on-page SEO element right. In return, they hope that Google acknowledges the efforts and their site is gifted with a promotion in ranks. It often happens that even

139 Fresh Instagram Facts: The Science of What Works [Infographic]

Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s first significant mobile-first social network. To do this, I’d like to share with you a brand

The Future of Video Marketing

10 Video Marketing Trends Keeping ahead of Digital Trends can keep the savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Technology is changing as fast as the platforms and digital channels that drive them. As consumers, our

Nokia 3310 Is Rumored To Return At MWC 2017

Nokia is reportedly bringing back its most iconic “dumb” phone, the Nokia 3310, at Mobile World Congress in Barcelona later this month. The cell phone that everyone seemed to own in the early-2000s was the Nokia 3310, known for its indestructible design, crazy battery life and Snake II. Notable phone leaker Evan Blass, who now writes for VentureBeat, said HMD

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