Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. For instance, she knows what types of music I like and makes recommendations for me. And Apple’s Siri knows the fastest way home from the office, taking into account traffic, construction, weather conditions and even special events nearby that might affect my route. I love my automated
Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO announcement to the discovery that the US doesn’t really care for it, the channel is increasingly
A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that creativity gets social it all becomes fun, not to mention highly addictive. Moreover, when people are not limited to predefined paths or actions in
Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for generating value for money. Although there may be some truth to this, PR remains one
Marketing strategy has changed significantly over the past ten years. Since the maturation of the IOT, sales and marketing functions have become more closely aligned instead of operating in isolated funnels. The way we learn about customers has evolved, allowing businesses and brands to communicate in a more personal manner to a more refined group of potential customers. If you
If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put together an email course that
Virtual reality has been a concept for a long time. Several tech companies have attempted to develop useable and worthwhile VR systems in the past with little to no success; that has changed in the recent years, and VR is now everywhere in the tech industry. Large corporations are investing in this technology and most innovations in the VR field
Part of my current role at IQVIS is to interact with industry leaders and CTOs about various products and solutions they need/offer. This interaction is beneficial not only in the business terms but also from a learning perspective. I have noticed that success of a technology company – or say any organization, largely depends upon the leadership type and quality.
Do you read any blogs on a regular basis? Blogs can be invaluable resources to grow your business skills by gleaning the hottest trends and research in your industry. They can also be entertaining or just a big waste of time. Think about the blogs you follow on a regular basis. What initially attracted you to read them? Was it
According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to provide the best practices
