Part of my current role at IQVIS is to interact with industry leaders and CTOs about various products and solutions they need/offer. This interaction is beneficial not only in the business terms but also from a learning perspective. I have noticed that success of a technology company – or say any organization, largely depends upon the leadership type and quality.
Do you read any blogs on a regular basis? Blogs can be invaluable resources to grow your business skills by gleaning the hottest trends and research in your industry. They can also be entertaining or just a big waste of time. Think about the blogs you follow on a regular basis. What initially attracted you to read them? Was it
According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to provide the best practices
Cyber fraud hurts businesses, damages relationships and ruins careers. According to ActionFraud UK, Fraud affects 1 in 4 small businesses every year. Last year fraud losses to SMEs were estimated at £18.9 billion. Businesses, especially accounting departments, are always a prime target for online scammers and hackers. If your accounting department has experienced any of the below, you know that
The invention and popularization of TV during the first half of the 20th century changed the way the people communicated and interacted with the world around them. It saw people move from art theaters, carnivals, and circus shows to their living rooms, huddled around their TV sets. TV became a powerful tool for content consumption, a position they still hold
Virtual Reality is the fast becoming the future of entertainment and manufacturers like Google, Apple, Samsung and others have been making tremendous progress in this area for last couple of years. Although, most of the technological benefits of this innovation are out of reach for consumers due to the cost and engineering limitations. However, by utilising your smartphone you can
Many CEOs I meet are great leaders: They’re smart, visionary, inspiring and fully cognizant of their responsibilities to the board and shareholders (or private investors) they serve. But I bet I could count on just part of one hand the number of chief executives who could articulate their company’s security system. Why? The most common response I hear is, “That’s
Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly generates about 4 million Likes per minute. Use of the emoticons will likely continue to grow as Facebook users become more
The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve been in this industry. To assist with your mission to make your social media marketing even
Inspiring engagement may be harder than it looks – but Instagram inspirational quotes graphics aren’t always the right way to go. If you want to inspire more Instagram engagement (and by golly you do) you first need to revisit what engagement is and means. Firstly, Instagram engagement doesn’t just refer to big numbers under your images. It also refers to
