Category: Tech

Five years ago, Snapchat disrupted social media with its carefree, ephemeral media and augmented reality features. Fickle young users, myself included, came from Instagram in search of something more disposable, fun and interactive. At a time when social networks seemed overrun by ads and news stories, Snapchat offered a momentary escape. It was a refreshing way to share some of

Augmented reality (AR) and virtual reality (VR) technologies are still in its infancy. Nonetheless, this concept has taken the world by storm. It can be seen on major news channels, talk shows and newspapers. It has become a fuss; there’s no doubt about it. Most of the creative energy and thoughts put into virtual reality so far was limited to

I could spend the next 2,000 words describing, in detail, how you can be successful on Instagram. But I’ve written that article before, and can’t help but feel that all the recommendations in the world are just that. Recommendations. I take what I’ve seen and what we do and I say to readers, “Do this because I recommend it.” This

Twitter has earned its spot as a leading social media platform over the past eleven years. Those 140-character snippets can provide tons of organic growth, engagement, and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is a

If you’ve recently just launched a site, one of the very first things you’ll want to do is let Google know it exists. So we’ve put together a simple guide on how to setup google search console for your site, that you can do in less than 20 minutes. Note: In order to use Google Search Console, you must have

Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. For instance, she knows what types of music I like and makes recommendations for me. And Apple’s Siri knows the fastest way home from the office, taking into account traffic, construction, weather conditions and even special events nearby that might affect my route. I love my automated

Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO announcement to the discovery that the US doesn’t really care for it, the channel is increasingly

A great power to use when looking to engage users in an app or product is giving them creative freedom. When people are allowed to be creative, they engage more with a product and once that creativity gets social it all becomes fun, not to mention highly addictive. Moreover, when people are not limited to predefined paths or actions in

Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for generating value for money. Although there may be some truth to this, PR remains one

Marketing strategy has changed significantly over the past ten years. Since the maturation of the IOT, sales and marketing functions have become more closely aligned instead of operating in isolated funnels. The way we learn about customers has evolved, allowing businesses and brands to communicate in a more personal manner to a more refined group of potential customers. If you