Category: Tech

Want to Improve Your Social Media Marketing? Ask These 5 Questions

The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve been in this industry. To assist with your mission to make your social media marketing even

Why Instagram Inspirational Quotes Don’t Inspire Quality Engagement

Inspiring engagement may be harder than it looks – but Instagram inspirational quotes graphics aren’t always the right way to go. If you want to inspire more Instagram engagement (and by golly you do) you first need to revisit what engagement is and means. Firstly, Instagram engagement doesn’t just refer to big numbers under your images. It also refers to

5 Key Reasons Why Small Businesses Should Move to Cloud-Based LMS

In the ocean of cloud-based enterprise software solutions, Learning Management System (LMS) has emerged as ones of the most effective one for small businesses. LMS software is used for delivering courses and training programs. Its features are used for a multitude of things – administration, tracking, reporting and documentation. The cloud-based prefix means that this LMS software, along with all

Converting the Visitors of Your Blog into Subscribers

Bloggers may be looking for ways to attract more visitors to their blog. Sometimes, they will resort to shady methods in order to get more viewers. This should really not be the goal of the blogger at all. Blogging is really not about attracting visitors, but rather subscribers. These are people that read your blogs on a regular basis. Here

Deciphering Rank Tracking with ‘RankBrain’ at the Helm

SEO campaigns are on the rise and it is only fitting we talk about certain overlooked concepts regarding the same. However, if you are still living in an era of simplified and obsolete link building— this post might not make sense to you. In the subsequent sections, we will be talking about search queries and how they have been impacted

How Businesses Kill Creativity (And How You Can Avoid It)

In today’s hyper-connected, fast-moving global marketplace, businesses are racing to grow big—and fast. Wall Street and private investors alike demand double-digit growth year after year. Many executives and entrepreneurs fail to achieve their growth goals because they haven’t set up the right conditions. Growth is a By-Product, Not a Goal Profitability and customer loyalty are consequences of a business’s commitment

Digital Transformation: 4 Things for CIOs to Consider

A “data-first” view of the CIO role in Digital Transformation Talk of “digital transformation” is everywhere. The one thing everybody can agree on is that the CIO is at the epicenter of this megatrend from both the business innovation and technology dimensions. The successful CIO will have to be the master of both. I was just reading CIO Magazine’s 2017

How To Avoid The Innovator’s Dilemma: A Look At Snapchat’s Disappearing Users

Five years ago, Snapchat disrupted social media with its carefree, ephemeral media and augmented reality features. Fickle young users, myself included, came from Instagram in search of something more disposable, fun and interactive. At a time when social networks seemed overrun by ads and news stories, Snapchat offered a momentary escape. It was a refreshing way to share some of

How to be Successful on Instagram: A Beginner’s Guide with Examples

I could spend the next 2,000 words describing, in detail, how you can be successful on Instagram. But I’ve written that article before, and can’t help but feel that all the recommendations in the world are just that. Recommendations. I take what I’ve seen and what we do and I say to readers, “Do this because I recommend it.” This

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