Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for generating value for money. Although there may be some truth to this, PR remains one
Marketing strategy has changed significantly over the past ten years. Since the maturation of the IOT, sales and marketing functions have become more closely aligned instead of operating in isolated funnels. The way we learn about customers has evolved, allowing businesses and brands to communicate in a more personal manner to a more refined group of potential customers. If you
If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put together an email course that
Virtual reality has been a concept for a long time. Several tech companies have attempted to develop useable and worthwhile VR systems in the past with little to no success; that has changed in the recent years, and VR is now everywhere in the tech industry. Large corporations are investing in this technology and most innovations in the VR field
Part of my current role at IQVIS is to interact with industry leaders and CTOs about various products and solutions they need/offer. This interaction is beneficial not only in the business terms but also from a learning perspective. I have noticed that success of a technology company – or say any organization, largely depends upon the leadership type and quality.
Do you read any blogs on a regular basis? Blogs can be invaluable resources to grow your business skills by gleaning the hottest trends and research in your industry. They can also be entertaining or just a big waste of time. Think about the blogs you follow on a regular basis. What initially attracted you to read them? Was it
According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to provide the best practices
Cyber fraud hurts businesses, damages relationships and ruins careers. According to ActionFraud UK, Fraud affects 1 in 4 small businesses every year. Last year fraud losses to SMEs were estimated at £18.9 billion. Businesses, especially accounting departments, are always a prime target for online scammers and hackers. If your accounting department has experienced any of the below, you know that
The invention and popularization of TV during the first half of the 20th century changed the way the people communicated and interacted with the world around them. It saw people move from art theaters, carnivals, and circus shows to their living rooms, huddled around their TV sets. TV became a powerful tool for content consumption, a position they still hold
Virtual Reality is the fast becoming the future of entertainment and manufacturers like Google, Apple, Samsung and others have been making tremendous progress in this area for last couple of years. Although, most of the technological benefits of this innovation are out of reach for consumers due to the cost and engineering limitations. However, by utilising your smartphone you can
